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Symposium Series: 2019 Design Tech (4.0 LUs)
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SCHEDULE | KEYNOTE | PRESENTERS | REGISTER

REGISTER

AIA Member: $60 | General: $90 | Full-time Student: $25
Online registration ends on Tuesday, November 19 at 3:00 PM (Pacific Time)

Onsite registration rates:
AIA Member: $70 | General: $100 | Full-time Student: $35


AIASF and Center for Architecture + Design present the 2019 Design Tech Symposium which will take a deep-dive into the current and future states of Digital Transformation, discuss best practices and interoperability for integrating BIM tools for building design, civil infrastructure, construction and building operations. Be part of the conversation that will explore how powerful these workflows will be as software and services change the way we design and maintain the complete life cycle of the buildings in which we live and work.


SCHEDULE

11:00 AM
REGISTRATION / CHECK-IN

12:00 - 12:30 PM
WELCOME / KEYNOTE
PATRICK MACLEAMY, FAIA, LEED AP, CHAIRMAN EMERITUS, HOK / CHAIRMAN, BUILDINGSMART INTERNATIONAL

12:45 - 1:15 PM | DESIGN TECHNOLOGY + BIM: WHAT IS IT + WHY IS IT IMPORTANT?

MATT STAUBLIN, AIA, CSI, LEED AP, SENIOR PRINCIPAL + TECHNICAL PRINCIPAL | HOK
MELODY SPRADLIN, VICE-PRESIDENT, GLOBAL FACILITIES + CORPORATE ENGINEERING, ULTRAGENYX PHARMACEUTICAL INC.
TONY RINELLA, ASSOCIATE AIA., SR. DIRECTOR | STRATEGIC BUILDING INNOVATION

 EMILY OLMAN, CEO + FOUNDER, SPATIALFIRST   

1:15 - 1:45 PM: Q+A / SHORT TRANSITION TO NEXT PRESENTATION


2:00 - 2:30 PM | DESIGN TECHNOLOGY + BIM: PAST + PRESENT
MODERATOR: TRACIE SIMMONS, MANAGING DIRECTOR, ARCHVISTA CONSULTING

Complete Building Information Life Cycle
ADAM RENDEK, VDC ENGAGEMENT MANAGER, VUEOPS/DPR 
We are witnessing changes due to economic, cultural, and technical development, providing an opportunity to rethink and redefine how building information is delivered through project phases. With new tools and clear understanding of building owners' data needs, we can directly support greater collaboration and promote the complete building information life cycle.

How Technology is Disrupting the Construction Industry
DEBORAH CHAN, REAL ESTATE DEVELOPER + SR. VICE-PRESIDENT/BUSINESS DEVELOPMENT, FORTRESS INNOVATIONS, INC.
DEAN PARDEE, CEO/FOUNDER, FORTRESS INNOVATIONS, INC.
The rate of digital disruption is increasingly evolving in almost every industry with some of the latest technologies significantly impacting the construction industry. We will explore proprietary engineering techniques, utilization of BIM and other complementary advanced technologies that are leading the way to reduce construction times, improve costs, provide a significantly better, healthier and safe structure, and increase energy-efficiency performance.

 
The Power of Zero + Functional Digital Twinning   
ZIGMUND (ZIG) RUBEL, FAIA, PRESIDENT/CEO, A DESIGN+CONSULTING 
 

Practitioners think of design completeness in terms of Level Of Development, LOD. Functional modeling of spaces drives what we model, and it is what this session calls LOD “0”.  How would you change your design if you could connect individual experiences to physical design before and during design? By functionally modeling performance relationships in programmatically driven building types, we can see different performance patterns. This kind of process mapping can be digitally accessed and queried to look at the desired solution for a need before the design begins or is finalized. This session will show how this process effects planning healthcare facility design.

2:30 - 3:15 PM: Q+A / SHORT TRANSITION TO NEXT PRESENTATION

3:30 - 4:00 PM | DESIGN TECHNOLOGY + BIM: THE FUTURE STATE
MODERATOR: MYOUNG KANG, XR IMMERSIVE STRATEGIST + CONSULTANT

Why AR is a Must-Have Technology in Design + Construction
DAVE ALPERT, CEO + CO-FOUNDER, GEOPOGO 
Augmented Reality (AR) provides the opportunity for the first time to close the gap of 3D understanding between architects, owners, and contractors. Although Virtual Reality (VR) has expanded 3D communication options for architects, VR isolates users from their immediate surroundings.  In comparison, AR automatically incorporates the on-site view of the existing conditions, while allowing a direct 3D overlay of proposed design options.  Since all physical designs are in the context of existing interior and exterior site conditions, AR is the new must-have technology for communication during design and construction.

Influence of Gaming on Architecture + Immersive Design
THOMAS SIMMONS, PRESIDENT | ARCHVISTA

Whether you’re an established firm or a young studio client expectations for design services are being influenced by the rapid evolution of technology, mobile devices and the world of gaming. This is leading firms to rethink how technology integrates with the design process and deliverables for visualization. Discover how architects are adapting by shifting BIM technologies earlier into the design process, creating interactive presentations with mobile "hyper-models", incorporating “real-time” visualization and interacting with immersive technologies. We will discuss how the world of gaming is transforming architectural visualization and hear case studies that showcase how architects are changing the way they communicate.


Digital Mitosis: Architecture in a Digital Age
ROTIMI SERIKI, VISUALIZATION MANAGER, HOK
Technology is increasingly playing a vital role in our lives. It is changing the way we design the buildings around us, and the way we communicate our design ideas. We can no longer afford to see the buildings we design as static, one off structures that aren’t connected to the Internet of Things (IOT). The rise of Augmented Reality (AR) and Virtual Reality (VR) is changing the way we approach architectural designs. This talk will focus on a few points:

  • Building information modelling
  • Augmented Reality (AR) and use cases in architecture
  • Virtual reality and use cases in architectural design
  • Digital twins: Buildings as virtual ecosystems


4:00 - 4:30 PM: Q+A / SHORT TRANSITION TO CLOSING


4:30 - 5:00 PM | CLOSING REMARKS / NETWORKING

ALL SYMPOSIUM REGISTRANTS ARE WELCOME TO ATTEND THE 138TH ANNUAL BUSINESS MEETING + MEMBER PARTY

 

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KEYNOTE

Patrick MacLeamy, FAIA, LEED® AP
Chairman Emeritus, HOK | Chairman, buildingSMARTInternational

Patrick is committed to helping establish standards of quality, reliability and efficiency in the building and infrastructure industry. He advocates changing the fragmented nature of the industry into an integrated, highly collaborative system that emulates manufacturing. Patrick supports this vision as a founder and Chairman of buildingSMART International, an organization dedicated developing global digital standards for data exchange in the building and infrastructure industries. 

He is an active speaker at international forums to convey his vision for our digital future and the need for designers, builders and owners to take leading roles in the building industry.  He has also testified before the US Congress on the imperative for digital standards in the building industry. and authored numerous articles for media in the US and abroad.

Patrick participated in a Construction Users Round Table committee where he developed the Effort Curve, showing overall project success is improved by more effort early in the design process. He presented the Effort Curve at the 2005 AIA National Convention, which led to formation of the AIA Committee for Integrated Project Delivery and subsequent development of the Integrated Project Delivery (IPD) form of contract, linking the owner, architect and contractor into one team for the work.  The Effort Curve has been shown by many others for presentations over the years, and gradually  became known as the MacLeamy Curve.

Patrick practiced architecture for 50 years at HOK where he transformed delivery of design work from 2D CAD to Building Information Modeling (BIM) using advanced collaboration tools. Patrick was promoted to CEO and Chairman in 2003, positions he held until stepping down in 2017.

Wiley & Sons will publish Mr. MacLeamy’s first book in May 2020: Designing a World-Class Architecture Firm:  The People, Stories and Strategies Behind HOK


PRESENTERS

Dave Alpert, FAIA, CEO + Co-Founder | Geopogo
Dave is an award-winning architect now leading the development of Geopogo's AR Instantly software for design and construction. 3D made simple. Geopogo's vision is to apply the power of AR to build a better world by making construction more affordable and by increasing the budget available for high-quality design. In his career as an architect, Dave worked on project design teams for major commercial and institutional buildings in the Bay Area for the local offices of SOM, Gensler, and other firms.  After earning an MBA mid-career, he worked on the owner's side coaching design and construction teams on $10 billion of projects around the country for Kaiser Permanente.

Deborah Chan, Real Estate Developer + Sr. Vice-President/Business Development, Fortress Innovations, Inc.
Deborah’s work on redevelopment projects brought new understanding of the challenges facing the construction industry and she has discovered solutions in developing multi-family housing projects.  Deborah is also a licensed CA Broker and Debt & Equity Capital Provider.  Her background includes 17 years in Investment Real Estate as an investor and service provider. A San Francisco Bay Area native, Deborah graduated from UC Berkeley with a degree in Legal Studies and minor in Accounting. Her father was an Architectural Engineer from Tokyo Institute of Technology (TIT) who was on the team at the Golden Gate Bridge Highway and Transportation District that redesigned the 128 lamp posts lining the roadway on the Golden Bridge in the early ‘70s.

 

Myoung Kang, XR Immersive Strategist + Consultant
Myoung is a Bay Area designer, maker, technologist and entrepreneur. Prior to receiving her Master’s in Architecture (MArch) from California College of the Arts (CCA) and working as a designer at an award-winning architectural firm in San Francisco, she worked extensively as a software engineer working on large enterprise and government projects focusing on data warehousing applications, methodology and processes. Leveraging her experience in both software engineering and architectural design, she is currently researching applications of immersive technologies at the intersection of physical and digital mediums to bring new experiences and capabilities through spatial and physical computing.

Emily Olman, CEO + Founder, SpatialFirst
SpatialFirst is a Bay Area proptech start-up with a mission to become the interface layer between the digital and physical world, one building at a time, using our unique spatial browser that has been created specifically to address the need for spatialized visualization of assets and information in-situ. We connect a physical asset to its digital domain, transforming the way we experience the places where we live, work, and build.

 

Dean Pardee, CEO/Founder, Fortress Innovations, Inc.
Dean is the founder of Fortress Innovations, Inc., Pardee Estates, Inc., and The Paws With Love Foundation. Prior, he founded, built and sold two successful start-ups, had P&L responsibilities of up to $121M, and managed 100+ employees while working for several large Fortune 500 companies. Dean comes from a lineage of real estate developers and financiers, and since 2010, his passion has been to redefine “sustainable” real estate development by integrating well-proven, energy-efficient and high-performing building materials into his trademarked 1WallSystem™ using his patent-pending building technologies. Leading with design, his focus is to build stronger, more energy-efficient and fire-resistant structures while maximizing construction efficiencies thus reducing risk throughout the development process. Dean’s companies are US military first hiring organizations and he self-funds his charitable efforts using “venture philanthropy” strategies.

 

Adam Rendek, VDC Engagement Manager | VueOps/DPR
Adam designed small- and large-scale buildings both in the United States and abroad. He has a strong ability to coordinate diverse stakeholder requirements to align them with capital project priorities and organizational drivers. His detailed knowledge of design, construction, and data needed for operations supports his work. Making information from buildings meaningful and ready to support business decisions by adding context to data has been a strong motivation in Adam’s career. After graduating from the Budapest University of Technology and Economics with a Master’s in Architecture (MArch) and Building Engineering, Adam moved to San Francisco to pursue his career in design and construction. He has worked on numerous projects both in Europe and the United States, including the Palace of Arts in Budapest, recipient of the 2006 FIABCI Prix d'Excellence, and the UCSF Mission Bay Hospital project in San Francisco. He is currently working with large public and private organizations addressing stakeholder engagement and technology implementation in parallel.

 

Tony Rinella, Associate AIA, Sr. Director | Strategic Building Innovation 
Tony’s work to optimize the value, eco-responsibility, wellness and joyful characteristics of our built environment through computation and visualization technologies began with simple school projects to predict the performance of passive solar buildings, and has continued through more than 35 years of professional service that includes architectural design (healthcare and mixed-use), plus leadership of technology developments supporting design, construction, facility management, collaborative decision-making, control and outcome metrics analysis, and knowledge sharing. Current work with SBI focuses on education programs and consulting to help designers, builders, facility owners, and government policymakers use data-informed analysis and decision-making, achieve effective collaboration, establish realistic and measurable performance targets, track and interpret performance metrics. Tony’s commitment to education lead him to conceive and launch unique, collaborative learning environments during 10+ years serving AIA’s Technology in Architectural Practice Knowledge Community, contribute to two editions of AIA’s Handbook of Practice, and offer Virtual Design and Construction workshops in cooperation with Stanford University’s Center for Integrated Facility Engineering, and Singapore’s Building and Construction Authority, and others. 

 

Zigmund (Zig) Rubel, FAIA, President/CEO | A Design+Consulting
Zig is the President and CEO of A Design+Consulting, a firm specializing in data-driven processes to plan, design, and construct healing, learning and discovering buildings. The firm provides design services, operations consulting practice and technology strategies for its clients. Zig has over 30 years of experience and has worked on over 20 million-sf of healthcare facilities throughout the world.  He helped define the AIA’s Guide for Integrated Project Delivery and its adoption in Healthcare projects. He holds five United States patents for building products and software. Zig is a founding Board Member and Secretary for the Center of Innovation in the Design and Construction Industry. He is a member of the AIA College of Fellows.

Rotimi Seriki, Visualization Manager, HOK
Rotimi is a Visualization Manager and firm-wide leader in Virtual and Augmented Reality technologies at HOK. A native of Nigeria, Rotimi moved to New York at the age of 18 where he completed his Bachelor of Technology, Architecture at the City College of New York. Since joining HOK-SF five years ago, Rotimi has led the studio’s 3D and architectural visualization efforts, paving the way for the adoption of Virtual and Augmented Reality technologies across the industry. Moreover, he manages the studio’s visualization production process, collaborating with architects, designers and consultants on an array of projects across multiple market sectors.

 

Thomas Simmons, President | ARCHVISTA Consulting
Tom is the President of ARCHVISTA Consulting, a business focused on BIM and design immersion technologies with clients throughout Northern California and the Pacific Northwest. His company has over 20 years of experience implementing BIM into architecture, interior design and construction companies ranging from small firms to multi-national corporations. Tom was an early pioneer in immersive technologies working with Graphisoft to produce the Architectural Record - Record Homes Virtual Tours and with NASA to create the award winning NASA Virtual Tours. While his current focus at ARCHVISTA is on technology he began his career in architecture including many years at EHDD where he was the Director of Design Technologies. Tom has been on the board of AIA East Bay and served on the AIACC IPD Task Force. He regularly speaks and shares insights at user events, national and regional conferences, professional organizations and architecture firms.

Tracie Simmons, Managing Director | ARCHVISTA Consulting

As the Managing Director of ARCHVISTA Consulting, Tracie specializes in connecting architecture, interior design and building clients with resources and people. She leads the development of online training, which has included architecture in practice programs featuring firms such as Perkins + Will, Page & Turnbull and Hensel Phelps Construction Company; as well as technology skills development courses. A published writer, Tracie enjoys sharing how firms are using unique processes to improve their design and building workflows. Before entering the world of architecture, Tracie was Vice President at Ketchum, a global communications company, where she led advertising and marketing account teams.

Melody Spradlin, Vice-President, Global Facilities + Corporate Engineering |  Ultragenyx Pharmaceutical Inc.
Melody is a seasoned design and construction professional with more than 30 years of experience leading complex teams to meet strategic corporate and project goals. Melody has a proven track record leading cross-functional teams working on all aspects of capital projects, facilities, sourcing and supply chain. She currently leads Ultragenyx’s Global Facilities, Corporate Engineering, Real Estate, Master Planning, Capital Projects, and EHS & Lab Operations. She has worked internationally in Japan, China and Brazil. She previously worked for Gilead Sciences, Apple, Genentech, the U.S. Navy & several San Francisco Bay Area general contractors. She is a graduate of the U.S Naval Academy, Stanford University, and Southern New Hampshire University.

 

Matt Staublin, AIA, CSI, LEED® AP, Senior Principal + Technical Principal | HOK
Matt is a Senior Principal and Technical Principal for HOK’s San Francisco and Seattle studios, where he oversees the quality control and delivery of every project. With over three decades of experience in all aspects of building science and project delivery, Matt provides technical guidance and direct supervision of project teams, upholding rigorous technical standards to achieve design excellence. Matt serves as vice chair of the firm’s technical board, which includes HOK’s buildingSMART virtual design and construction initiative. He is also chair of the material science knowledge group subcommittee. Matt’s recent projects include the Salt Lake City International Airport Redevelopment Program, Stanford University School of Medicine’s Center for Academic Medicine, the Bay Meadows Urban Village, and San Francisco International Airport’s BIM Implementation Program. Additionally, Matt’s portfolio includes various projects around the world such as 201 Bishopsgate & Broadgate Tower in London, UK, the China Merchants Tower & Woods Park in Guangdong, China, and the Burj Kalifa in Dubai, UAE.

 

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THANK YOU TO OUR VENUE SPONSOR

 

CO-PROMOTIONAL PARTNERS


LEARNING OBJECTIVES

1. Understand the current and future states of Design Technology and BIM as we explore the Digital Transformation of our A/E/C industry and discuss best practices and interoperability for integrating BIM tools for building design, civil infrastructure, construction and building operations.

2.  Learn more about how workflows are evolving as software and services change the way architects design and maintain the complete life cycle of the buildings in which we live and work.

3. Learn more about functional modeling performance relationships in programmatically driven building types and how mapping can be digitally accessed and queried to look at the desired solution for a need before the design begins or is finalized.

4. Understand how architects and designers are discovering and adapting to clients’ needs by shifting BIM technologies earlier into the design process, creating interactive presentations with mobile "hyper-models", incorporating “real-time” visualization and interacting with immersive technologies.


QUESTIONS

Program inquiries:
Annabelle Udo-O'Malley
Manager, Public Programs
auomalley@aiasf.org

General inquiries:
info@aiasf.org

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