CX Immersion: Lead the Future of Client Experience in A/E/C (powered locally by SMPS San Francisco)
Why CX, Why Now?
In the A/E/C world, technical expertise is expected. What sets firms apart today is Client Experience (CX). It’s not just a buzzword, it’s a growth strategy. Firms that master CX build loyalty, win repeat business, and become the go-to partner in their markets. The challenge? Most firms don’t know how to define CX, measure it, or prove its ROI. That’s where CX Bootcamp comes in.
What You’ll Get
A one-day, hands-on program designed for A/E/C marketers and business developers ready to lead the CX charge inside their firms. You’ll walk away with:
- A draft CX Charter to align leaders and teams
- A Voice of Client plan to capture actionable insights
- An ROI framework that proves CX’s bottom-line impact
- Tools you can implement the very next day
- A peer network of CX leaders across the A/E/C industry
How It Works
- Pre-Workshop Virtual Session (90 min): Get primed with the fundamentals of CX and tailor the content to your firm.
- In-Person Workshop (6 hrs): A mix of workshops, collaboration, and real-world application—30%+ of your day is hands-on.
- Put your CX lens to the test in the real world with peers and firm leaders.
- Post-Workshop Virtual Debrief (90 min): Keep momentum going with accountability, coaching, and peer support.
The Experience
This isn’t another lecture, it’s an, action-oriented workshop. Expect to benchmark your firm’s CX maturity, map client journeys and identify quick wins, build governance models that embed CX into culture, learn how to turn feedback into loyalty and revenue, and prove ROI with tools your leaders can’t ignore.
Who Should Attend
This program is built for AEC marketers, business developers, and firm leaders who want to be seen as strategic drivers of growth inside their firms.
Why Attend
Because your clients expect more, and your leaders demand proof. After CX Immersion, you’ll have the language, tools, and confidence to:
✔️ Lead CX conversations with authority
✔️ Show the ROI of experience-driven strategies
✔️ Position yourself as the CX expert inside your firm
Seats are limited. Secure your spot and take the lead in building client-first firms that thrive.
A portion of the proceeds will be donated to the SMPS Foundation.