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Arch + the City: The "Free Solo" Practice: How Architecture Entrepreneurship Strengthens Communities
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Arch + the City: The

When: Tuesday, September 17, 2019
6:00 pm-8:00 pm
Where: Zetta Ventures
473 Jackson Street
San Francisco, California 
United States

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Small businesses form the backbone of communities, an integral part of a vibrant business ecosystem.  How do locally-based firms help shape the regional economy, culture and society?  What does it take to be an entrepreneur? How do local entrepreneurs benefit their communities and activate the urban fabric? Hear from Matthew BowlesTiffany Redding, LEED AP and Rob Zirkle, LEED AP on the role of entrepreneurial firms as incubators for design innovation, critical thinking and social justice in San Francisco and beyond.  The panel – who have in common big firm experience – will share their motivations for working outside the traditional corporate structure, from the need for creative expression and experimentation to a desire for life-work balance and meaningful social impact as well as the realities, risks, rewards and responsibilities of having a locally-owned business.  The panel will also discuss how technology enables a digital practice; leadership, mentorship and the pipeline for design and architecture talent; and how small firms are helping to reimagine architecture practice. Architect, business strategy consultant and leadership coach Elisabeth Sporer, AIA, CIC, will moderate.  Her multi-faceted professional experience spans design and architecture to business strategy, business operations and practice management in her native Germany and in the US for firms such as EHDD, SMWM and STUDIOS, among others.  She holds a Master of Science in Advanced Architecture Design from Columbia University in New York, as well as a Master of Architecture and a Bachelor of Architecture, both from TU Berlin.