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Beauty Matters, by David Trubridge (1 LU)
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Beauty Matters, by David Trubridge (1 LU)

When: Tuesday, July 9, 2016
5:30 - 7:30 pm
Where: AIA San Francisco
130 Sutter Street, Suite 600
San Francisco, California  94104
United States

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Why does beauty matter more in our day than it has ever done before, and how does it relate to sustainability? Is it enough to have environmentally efficient buildings if they are not beautiful as well? Can design be good design if it is not sustainable?

David looks at why beauty and art have been so important to the human race since we first ventured out of Africa. He offers some personal insights into how beauty and art may have first appeared in palaeolithic culture, and shows how vitally important it has been to all cultures ever since. Without beauty there is no care, and if we don’t care enough about our environment then our environment will not care for us. He also goes inside our brains to understand why contemporary culture cares so little, and shows how this may be remedied. All these considerations are part of his design philosophy which is clearly presented in this lecture. David will show how he has applied this philosophy in his manufacturing process to reduce his environmental impact.

Before this program, please join us for a presentation of "Decorative Fixtures + the WELL Standard: Who Knew?"!


Learning Objectives

After hearing the lecture you will better understand:

  1. the importance of art and beauty to all global cultures throughout history, and their relevance today,
  2. the essential importance of beauty to sustainable design,
  3. how art, design and craft are all parts of one integrated creative process,
  4. the way in which the two hemisphere make-up of our brain affects creativity and our relationship with the environment.


  • 5:30 to 6:00 PM – Check-In and Networking
  • 6:00 to 7:00 PM – Beauty Matters: a lecture by David Trubridge
  • 7:00 to 7:30 PM – Q+A and Networking


About the Presenter

David Trubridge is an artist, designer and the owner of his own lighting manufacture company. He is also an articulate writer and speaker on topics that he is passionate about, chiefly design philosophy, sustainability and the environment. Much of this commitment comes from his extensive travel to the wild corners of the planet. Over the years he has given many presentations at conferences, design shows, architects’ offices and universities around the world.

He has stood on the vast stage of Mexico City’s famous opera house in front of 3000 architects. He has given two TEDx talks. He has presented at design trade show seminars in London, Paris, New York, Los Angeles, Melbourne, Auckland, Dongguan and more. He has been an invited speaker at Chile’s Puerto de Ideas. He has also taught design at the Vitra Summer School in Boisbuchet in France, at Anderson Ranch in Colorado and short courses in many renowned design schools.

His best known talk is Beauty Matters which has evolved over a number of years and continues to do as his thinking progresses and the world situation develops. Science, which once separated us from nature through reductionist thinking, is now showing us how we are connected in so many ways and also how vital that connection is to both our physical and our spiritual health. But art has always known this in its expression of humanity’s concept of beauty. We now know that, while it is vital that we make our living environments more sustainable and healthy, it is also important that we make them beautiful so that they nourish us and we look after them. We care for beauty but too quickly discard pragmatic ugliness.



  • AIASF Members: $10
  • General Admission: $15
  • AIASF Student Members: $5

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