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Impactful Visual Storytelling: strategies behind successful architectural photography (1.5 LUs)
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Impactful Visual Storytelling: strategies behind successful architectural photography (1.5 LUs)

When: Tuesday, October 23, 2018
6:00 - 8:00 PM
Where: AIA San Francisco
130 Sutter Street, Suite 600
San Francisco, California  94104
United States

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Architectural photography is a tremendous investment and can be one of your greatest assets in sharing your project story. This investment benefits from thoughtful strategic planning. Your imagery defines your firm’s image and is often the only representation that will share your design with potential clients and the rest of the world. During this discussion, we will explore how to ensure you maximize your investment in professional architectural photography resulting in impactful visual stories. From annual strategic planning to leveraging the final photography assets, we will uncover the necessary steps to ensure a return on investment that meets your firm’s needs.


Learning Objectives

  1. Gain an understanding of how to approach annual strategic planning for your photo shoots.
  2. Learn how to identify a wider range of potential venues to share your visual story.
  3. Learn how to develop a comprehensive timeline from start to finish for individual photo shoots.
  4. Learn how to launch your strategic marketing plan and deliver impact with your photography.


About the Presenters

Emily Hagopian
Emily Hagopian Photography

Emily Hagopian is a national award-winning photographer based in San Francisco specializing in architectural photography for design, manufacturing, and hospitality industries. She built her reputation on working seamlessly with her clients and creating strong partnerships with project teams. Her keen eye for composition and lighting, as well as her unique approach to photographing people in situ, are the hallmarks of her photographs. She aims to capture the beauty of her architectural subjects in relation to the world around and within them.


Michelle Martin

A strategic marketer and experienced professional in the AEC industry, Michelle brings a focus on teamwork and communications to all aspects of marketing. Throughout her career, she has focused on bridging the communication gap between technical professionals and marketers with a mission to create and develop impactful stories. Michelle’s experience spans from the east coast to the west coast directing marketing, communications, and business development. She presently is the Higher Education Practice Manager for SmithGroup a global planning, architecture, and engineering firm that is driven to design a better future.


Pricing and Registration

  • AIASF + ASMP Member: $10
  • General Admission: $15
  • AIASF Student Member: $5

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