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Study of Space: What Makes Architectural Photography Effective (1.5 LUs)
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Study of Space: What Makes Architectural Photography Effective (1.5 LUs)

When: Wednesday, May 31, 2017
6:00 - 8:00 PM
Where: AIA San Francisco
130 Sutter Street, Suite 600
San Francisco, California  94104
United States

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We will explore: what makes architectural photography effective, how we create imagery that accurately translates the intention of the design, and the demands of today's market. We will describe strategic planning necessary for a deliberate and successful photo shoot and when it is appropriate to include people in the space. The discussion will conclude with a quick glimpse into the future for architectural visual asset creation: drones, video, and virtual reality.


Learning Objectives

  1. Learn what makes architectural photography effective
  2. Understand the demands of today’s market
  3. Learn how to create a strategic plan for an effective photo shoot
  4. Discover the latest trends for architectural visual assets


Pricing and Registration

  • AIASF + ASMP Member: $10
  • General Admission: $15
  • AIASF Student Member: $5

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About the Presenter

Emily Hagopian
Emily Hagopian Photography

Emily Hagopian is a national award-winning photographer based in San Francisco specializing in architectural photography for design, manufacturing, and hospitality industries. She built her reputation on working seamlessly with her clients and creating strong partnerships with project teams. Her keen eye for composition and lighting, as well as her unique approach to photographing people in situ, are the hallmarks of her photographs. She aims to capture the beauty of her architectural subjects in relation to the world around and within them.