Architectural photography is a tremendous asset that benefits from thoughtful strategic planning. Your imagery defines your firm’s image and is often the only representation that will share your design with potential clients and the rest of the world. During this discussion, we will explore how to ensure you maximize your investment in professional architectural photography. From annual strategic planning to leveraging the photography assets, we will uncover the necessary steps to ensure a return on investment that meets your firm’s needs.
- Gain an understanding of how to approach annual strategic planning + budgeting for your photo shoots.
- Learn how to identify potential end use of assets.
- Learn how to develop a comprehensive timeline from start to finish for individual photo shoots.
- Learn how to launch your strategic marketing plan.
Pricing and Registration
- AIASF + ASMP Member: $10
- General Admission: $15
- AIASF Student Member: $5
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About the Presenters
Emily Hagopian Photography
Emily Hagopian is a national award-winning photographer based in San Francisco specializing in architectural photography for design, manufacturing, and hospitality industries. She built her reputation on working seamlessly with her clients and creating strong partnerships with project teams. Her keen eye for composition and lighting, as well as her unique approach to photographing people in situ, are the hallmarks of her photographs. She aims to capture the beauty of her architectural subjects in relation to the world around and within them.
A strategic marketer and experienced professional in the AEC industry, Michelle brings a focus on teamwork and communications to all aspects of marketing. Throughout her career, she has focused on bridging the communication gap between technical professionals and marketers with a mission to enhance creativity and continuously maximize resources. Michelle’s experience spans from the east coast to the west coast directing marketing, communications, and business development. She presently is the Higher Education Practice Manager for SmithGroupJJR a 1,100-employee, integrated architecture, engineering and planning firm with 11 offices globally.