American Institute of Architects, San Francisco Chapter

How to Start Your Own Firm: Marketing (2 LUs)

AIA San Francisco
130 Sutter Street
Suite 600
San Francisco, CA
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Presented by Mark Cavagnero, AIA

Join Mark Cavagnero, FAIA and Principal of Mark Cavagnero Associates, Sylvia Kwan, FAIA, Principal from Kwan Henmi, Samuel Fajner from TEECOM, and Cass Calder Smith and Mellissa Werner from CCS Architecture for a lively workshop and panel discussion centered on business development. Professionals who have recently branched out on their own and architects considering starting their own firm will find this conversation invaluable as these five panelists discuss four key questions (and more!):

  • What are ways a new or young, small firm can meet potential clients?
  • How would a small firm expand its project range?
  • How does a small firm grow the scale of projects it can attract?
  • How valuable is a clear identity?

This program is part of Insight 2012. Join AIA San Francisco for two days of continuing education classes addressing leading issues on design, practice, and technology. This year's series will help you meet both your California and AIA continuing education requirements. Sign-up for one class or the whole series!